Ethical and effective use of social media

Workshop overview

Effective and ethical engagement online, particularly on social media, is a critical skill for local councillors in the modern age.

There are a number of risks and challenges for councillors when being online, as well as numerous benefits.

This workshop will give councillors the skills needed to confidently and ethically navigate being online.

It is ideal at the start of a new council term or as a refresher part way through.

Key learning outcomes

The workshop delivers the following outcomes:  

  • Understanding social media including trends and statistics relevant to local government
  • Effectively using social media from a councillor’s perspective
  • Engaging ethically having regard to the new Code of Conduct and your organisation’s social media policies
  • Applying three golden rules for social media use
  • Preventing the pitfalls of social media such as defamation, biased decision making and reputational damage
  • Dealing the downsides such as conflict and personal attacks

Who should attend

This workshop is designed for the elected body to attend together. Senior council staff and staff who work in the communications team may also benefit from attending.

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What attendees receive

All attendees will receive a social media guide which covers the three golden rules. 

Delivery method

We can deliver this workshop in person or online to suit your needs. The workshop duration can also be tailored to meet your requirements including combining the workshop with other topics as part of a package.

Your facilitators

Your instructor for this course is Emma Broomfield, the Founder and Chief Educator at Locale Learning. Emma is a trained lawyer and nationally accredited mediator with a passion for helping communities work better together. She strongly believes in the power of local leaders to transform local communities.

Over many years, Emma has worked with local councillors in a range of different capacities. This includes as a Code of Conduct reviewer, coach, trainer, legal advisor and conflict resolution specialist. Emma is known for her warm engaging style and practical training workshops.

What people say about Emma’s training style

"Very professional and astute."

"Informative, knowledgeable, presented well"

"Very engaging – thorough but not overwhelming"

Emma Broomfield Locale Learning

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